When the make was first introduced in the early 1940s, Jeeps served as military vehicles and were built by Willys-Overland, though the official “Jeep” name was not trademarked until June 13th, 1950.
In 1953, American industrialist Henry J. Kaiser bought Willys-Overland for roughly $60.8 million, at which point the company would be renamed Willys Motors Incorporated. In 1963, Kaiser changed the name again, this time to the Kaiser Jeep Corporation, before selling the company to AMC seven years later.