I was talking to a coworker the other day about who owns the Jeep brand and it’s Dodge, right? Did Dodge buy Jeep at some point, or am I misremembering things—when did Dodge buy Jeep?
Reviewed by Shannon Martin, Licensed Insurance Agent.
Great question, although technically Dodge never actually bought Jeep—Chrysler, Dodge’s parent company, did. Chrysler purchased the Jeep brand as part of a package deal when they bought the entire American Motors Corporation (AMC) for $1.5 billion in 1987.
would go on to produce Jeep vehicles until 1998, at which point they merged with Daimler-Benz and became the DaimlerChrysler AG.
After years of declining sales, DaimlerChrysler AG sold Chrysler to Cerberus Capital Management (CCM)—a private equity firm—in 2007. CCM would own Chrysler until 2009, the year the firm went bankrupt.
The future of Chrysler—and by extension, Jeep—would hang in limbo until
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