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What is the GEICO gecko's name?
I’m studying advertising in college, and I got an open project where I can study the ad campaigns of any company I choose. I settled on GEICO, as I’ve always been a big fan of its commercials. That said, I need to gather some information. What is the name of the GEICO gecko?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Created for a 1999 advertising campaign, the
GEICO
gecko’s name is Martin. Interestingly, the gecko’s name is never mentioned in a commercial, which is why you may not recall what his name is.The name Martin comes from The Martin Agency, which is a Richmond, Virginia, advertising agency that originally created the lovable character. However, during the naming process, Greggie and Gordon were front-runners for the name, only to be overruled by Martin in the final vote among Martin Agency employees. Over 20 years later, Martin remains one of the most memorable advertising characters in the country.
Now that you know a bit more about GEICO and its advertising campaigns, you might be interested in getting a GEICO policy yourself. But before you do, use the
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