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Does paint color affect the car's price?

I'm looking at buying a new Ford Fiesta. Is there a certain color I should avoid? I want to make sure the car has good resale value.

Sophie Newman · Updated on Sep 15, 2021

Reviewed by Shannon Martin, Licensed Insurance Agent.

“Color generally doesn’t have an impact on the price of buying a new vehicle. However, in-demand colors like white, grey, and silver may be widely available and easier to purchase than those with unique colors.

More popular colors will also hold better resale value over time since there is more demand for them. To compare resale value, you can look at sites like

Kelley Blue Book

or Edmunds.

Beyond resale value, you don’t have to worry about color impacting your

rates either! The make, model, and year of your vehicle will impact your rates, not the color. While shopping around for a new car, be sure to look at insurance rates as well.

If you’d rather leave the hard work of gathering quotes to someone else, use the

app. Jerry collects quotes from up to 50 top insurance companies and delivers the best deals to your phone in minutes for free.”

MORE:

Are red cars more expensive to insure?

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Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.

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