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Why do all Ford SUVs start with E?

I was looking for a new SUV and was browsing the Ford website, only to notice all of their SUVs start with an E! Why do Ford SUVs start with an E?

Andrea Barrett · Updated on Mar 20, 2023

Reviewed by Shannon Martin, Licensed Insurance Agent.

Great question! Although there are no concrete answers, it’s thought that all Ford SUVs start with an E for marketing reasons. With a few exceptions over the years, most of their SUVs begin with an E, while their pickup trucks and cars start with an F.

Here’s their current SUV lineup:

The one exception in their current lineup is the Ford Bronco, re-released in 2021 after a 25-year hiatus.

If you’re planning to get behind the wheel of a brand new Ford SUV, take a minute to upgrade your

policy to ensure your vehicle has adequate protection.

In under a minute, sign up with

, the car insurance comparison super app, and find the best coverage for your SUV while reducing your monthly

Ford car insurance cost

. Just download the app, plug in your driving details, and scan your personalized quotes. Best of all, you could save over $800 a year on insurance by shopping with Jerry!

MORE:

The top 10 cheapest SUVs to insure

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Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.

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