The Bugatti factory is located in Molsheim, France and has been ever since the very first Bugatti was produced in 1909. This municipality of just under 10,000 people sits in the heart of the scenic Alsace region of France and was chosen by Ettore Bugatti when he first started the business.
When Volkswagen revived the Bugatti brand in 1998, the automaker chose the same town to tie the heritage and tradition back into the brand. Today, buyers can take a tour of the factory and grounds and design a Bugatti to their exact specifications. Also known as the Molsheim Experience, this rite of passage ties Bugatti owners to the tradition, brand, and experience that only a $3 million automobile can offer.
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