PriceProtect™
DriveShield™
GarageGuard™
Services
Insurance
Car Insurance
Compare Car Insurance with Jerry
Jerry’s Expert Advice
Car Insurance Estimates
Home & Renters Insurance
Renters Insurance
Repairs
Car Repair Estimates
Repair Estimates for Popular Services
Advice
Read Car Content
Browse Jerry Car Advice
Check Out Expert Car QnA
Learn About How We Create Content
Jerry Data & Research
When did Honda buy Acura?
I’ve always been a fan of Acura, but I don’t know all that much about the history of the brand other than the fact that it’s owned by Honda. When was Acura purchased by Honda?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Honda
never actually bought Acura. In 1986, Honda created the Acura brand as the luxury automotive segment of its business.However, the idea behind the Acura brand was more than just competing with American and European luxury automakers of the time. In the early 1980s, Japan’s government introduced restrictions on automotive imports to the United States. As a result, Honda found that exporting more expensive vehicles to America increased its profits and margins.
However, Honda wasn’t a luxury automaker, so the company needed a way to send more expensive, upscale cars to the U.S. This led to the creation of
Acura
in 1986. When the company debuted, it interestingly had only two cars: the Acura Integra
and the Acura Legend.While the Legend faded out over the years, Acura brought back the Integra in 2023, appealing to the nostalgia of owners in the 1980s and 1990s.
View full answer
- Gregory R.
WHY YOU CAN TRUST JERRY
Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.
Join 4M+ members in lowering their car insurance
You Might Also Be Interested
Read Advice From Car Experts At Jerry
What Others Are Asking
Browse More Content
Insurance in Your State
Easiest way to compare and buy car insurance
No long forms
No spam or unwanted phone calls
Quotes from top insurance companies