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What is the Kia slogan?

I’ve seen Kia change over the years and receive more spotlight in the North American market. I want to learn more about the brand, starting with its philosophy. What is the Kia slogan?

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Tiffany Leung · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The current Kia slogan is Movement that inspires. Recently, Kia also unveiled an all-new logo to represent the company’s commitment to becoming an icon for change and innovation.
Below is a brief list of changes made to their slogan as the Kia brand positioning shifted through the years:
  • 2000–2006: KIA, The Car That Cares
  • 2006–2021: KIA, The Power To Surprise
  • 2019–2021: KIA, Give It Everything (United States)
  • 2021–present: KIA, Movement That Inspires (Worldwide)
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