The Falcon was the pet project of the Former U.S. Defense Secretary Robert McNamara, who was a Ford executive and briefly Ford’s president before going into Government. McNamara was closely involved in the development and insisted that the Falcon be offered as “small car” by American standards, even if it would be considered a “midsize” sedan compared to cars from the rest of the world. Once the Falcon was launched (after McNamara left Ford), this smaller sedan was a hit, selling nearly half a million vehicles during 1960, its first year on sale.
The Falcon was available, across all three of its generations, as a 2-door coupe, a 4-door sedan, and a 5-door station wagon. Falcon sales slowed considerably as the 1960’s wore on, and once the 1970 model year was finished, Ford scrapped the Falcon from its North American plans entirely.