Gucci Meets Fiat
Serena Aburahma
· 4 min read
The Fiat 500 is a unique little car compared to other
car brands
on the market. It's a car that largely resembles the original model released in 1957, and while it is not for everyone
, there is definitely a Fiat niche. Part of the appeal of Fiat vehicles is that they are undeniably stylish and can work just as well as fashion statements as cars.
Because of this, a collaboration with a fashion brand is a natural fit. According to
Motor Authority
, interested drivers can own a Gucci edition Fiat 500. These limited edition vehicles contain the European style Fiat is known for mixed with signature Gucci flare.
What is the Gucci Fiat?
The Gucci edition Fiat is a Fiat 500 or 500C with bold Gucci elegance. The idea of combining cars with fashion is nothing new, and the automotive and fashion worlds collide more often than you may expect. For example, BMW is a regular
partner of New York Fashion Week
.Gucci edition Fiats come in either matte white or glossy black color schemes, perfect for the chic look the cars are aiming for. To make this a true Gucci vehicle, the company's signature green-red-green striped pattern is prominently featured throughout the car. The iconic Gucci G logo is also featured throughout the car, most notably on the car's wheels.
The interior is revamped to showcase Gucci’s luxury as well. Gucci's green-red-green color scheme is also used in the interior, and seats are wrapped in embroidered leather with their luxury touch. All of this comes together to make the Gucci Fiat 500 match perfectly with a Gucci outfit.
History of the Gucci Fiat
The world was first introduced to the Gucci edition Fiat 500 and 500C in 2011 when it made rounds in the European auto show circuit. The striking car made headlines, and the fact that it was designed by Gucci creative director Frida Giannini made it even more appealing.
While the Gucci edition Fiat naturally matched with Gucci apparel, the company also planned a special line of handbags, shoes, and other accessories. For fashion aficionados, pulling up to a destination in a Gucci Fiat with matching Gucci sunglasses is something of a dream.
Initially, it seemed as though the Gucci Fiat would only be released in Europe. Fortunately for eager American drivers, it was eventually announced that the car would make its way to the U.S. Then, in 2013, Fiat announced that the Gucci edition 500 would return for yet another model year, much to the delight of fans.
An affordable price and standard specs
When the Gucci edition Fiat 500 and 500C were released, these cars became immediate collector's items for the right buyer. They were also interesting because of how affordable they were considering the high-profile fashion name. A base model Gucci Fiat coupe was priced at $23,750 in 2013.
Part of this was because the Gucci edition Fiat 500 was still a standard Fiat 500 at its core. The design was stylish and completely Gucci, but the engine and other technological features were the same as regular Fiat cars. The appeal here was in the trim rather than the performance.
With a limited number of vehicles available, the Gucci Fiat 500 is a true fashion accessory on the road, meaning that only a few get to show it off.
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