When it comes to buying a car
, you can compare specs all day, but you never really know how a car is going to feel until you get behind the wheel and drive it. That’s why J.D. Power
created the APEAL study as a way to measure satisfaction and enthusiasm from real drivers, and the latest report had some interesting results. One finding was that Genesis, a luxury subbrand of Hyundai, ranks just as highly as some more seasoned luxury brands such as Porsche, Cadillac, Mercedes-Benz, and BMW.
Read on with the car-ownership experts at Jerry
as we break down how the study works, what models from Genesis ranked highly, and why this is a big deal for the brand. How the study works
The Automotive Performance, Execution and Layout (APEAL) study surveys owners and measures their emotional attachment and level of excitement with their new vehicle.
Owners rank their vehicles based on 37 attributes, and those responses are then aggregated to compute an overall APEAL Index score measured on a 1,000-point scale.
The study is based on responses from 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership, and responses were collected between February 2022 to May 2022.
For each segment, J.D. Power ranks the top three brands or models.
Where Genesis scored big and why it matters
Of all luxury brands, Porsche ranked the highest with a score of 888 points, but Genesis came in just two points behind at a score of 886. The Genesis GV70 compact premium SUV also ranked at the top of its segment.
While it's no surprise to see legacy brands like Porsche among the top competitors in the luxury segment, Genesis has only been around for a fraction of the time as its rivals.
Genesis was first conceptualized under Hyundai in 2003 and first branched out as a stand-alone brand in 2015. That’s pretty impressive when competing with the likes of Mercedes-Benz, the oldest existing car manufacturer in the world.
All in all, Hyundai Motor Group received the most model-level awards for models ranking highest in their respective segments with seven total awards.
The models awarded were the Genesis G80
, Genesis GV70
, Hyundai Palisade, Hyundai Santa Cruz, Kia Carnival, Kia EV6, and Kia K5. How to save money on a Genesis car
The J.D. Power study results just go to show that a brand having a familiar name or an impressive reputation isn’t everything. If you’re shopping around for a new luxury midsize sedan or performance SUV, don’t overlook Genesis.
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