Millenials and Gen Z individuals get a lot of flack in the media. But lately, it’s not our love of avocado toast that’s making headlines. Instead, a new study reports that Gen Z drivers
will be the demographic most affected by the rapidly changing car market. So why is Gen Z
hurting the most? From Boomer to Gen Z, we’ve got drivers of all ages covered. Our app takes the hassle out of shopping for car insurance
, making it easy for everyone to get a great deal on the insurance they need. CDK’s new study
CDK Global
recently conducted a survey that involved over 1,000 participants of varying ages. The survey aimed to understand how car shopping, car research, and dealership experiences affected different generations. The results were compelling. 81% of Gen Z survey respondents say they want to take time to understand vehicle options and pricing, whereas older buyers prefer less time to make a decision.
This portion of the study may seem intuitive; compared to younger drivers
, older individuals are bound to have more car buying experience and a better understanding of what car models and trim options they prefer. The rest of the study showed even more differences between Gen Z and other car-buying age groups. Gen Z struggles more than other generations with online car buying
The stereotype of younger generations being tech-savvy is certainly challenged by one of the most interesting statistics released by CDK Global’s report. They found that 22% of Gen Z individuals had difficulty shopping for a vehicle online, more than any other demographic.
Gen Z buyers also found the dealership experience more unpleasant than Boomers
and Millennials, noting that waiting on a salesperson was one of the worst parts of visiting a dealership, and nearly half of Gen Z buyers (45%) ranked this as the single most frustrating part of the car buying experience. Other notable differences between Gen Zers and other generations
The survey found that Gen Z was more likely than other groups to purchase a luxury car brand, while Millennials, Gen X, and Baby Boomers trailed behind respectively.
Despite Gen Zers not enjoying having to wait on a salesperson at the dealership, they were the generation most likely to want an expert’s knowledge to guide their purchasing decision. Despite wanting help from professionals, though, Gen Z was also the least likely generation to recommend their purchasing experience to someone else.
MORE: Gen Z Has a Hilariously Simple Reason for Wanting To Drive EVs
Jerry helps drivers of all ages save on their car insurance
Regardless of the generation you belong to, shopping for the best car insurance rates can be a downright hassle. But with the Jerry
app, you can quickly and effectively find the coverage options that work best for you. The savings keep coming even after Jerry finds you great insurance at the lowest price. Before every policy renewal period, you’ll be presented with new competitive quotes, which means you’ll always have the best coverage at the best price. If you want to switch policies, that’s fine! Jerry can help cancel your old policy.
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