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Which automobile manufacturer is known as The Ultimate Driving Machine?
I went to a car show recently and heard a lot of nicknames being thrown around by gearheads in the know. What car is called The Ultimate Driving Machine?
Jasmine Kanter · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
For your next car show—or car-themed trivia night—here’s the answer: BMW is the automobile manufacturer known as The Ultimate Driving Machine.
After seeing their work on Fiat’s campaigns, BMW partnered with the relatively unknown ad company Ammirati and Puris to deliver a new slogan and brand for the company. At that point, America was an untapped market to European car manufacturers—and a highly lucrative one.
Rather than go head to head with the luxury image of other European car makes, like Mercedes, BMW opted to stress the sportiness and performance of its vehicles—hence, The Ultimate Driving Machine.
Later, as the slogan lost traction at the turn of the century, BMW tried replacing it—but to no avail. Does anyone remember Joy of BMW or Designed for Driving Pleasure? Nope.
Even if it doesn’t boost car sales like it used to, BMW will remain forever the carmaker that produces The Ultimate Driving Machine.
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