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Where did the name Toyota come from?

I’m something of a history buff especially when it comes to cars. I’m on a Toyota kick right now and curious where they got their company name. How did they come up with the name Toyota?

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Rob Shapiro · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Car history is really fascinating! The name ”Toyota” is derived from the family name of Sakichi Toyoda, its founder.
The company was originally called Toyoda and sold with a Toyoda emblem. In 1936, the automaker ran a competition for a new logo and this resulted in changing its name to Toyota.
Toyoda is a pretty common last name in Japan. It means affluent or abundant rice fields.
Some more fun facts about Toyota, a leading global automaker:
  • Toyota cars were inspired by American cars.
  • The company spends about one million dollars every hour on research.
  • Japan named a city after Toyota.
  • In 2015, Toyota announced plans to invest one billion dollars over five years to research AI and robots.
  • Toyotas are considered to be some of the most durable cars in the world.
Toyota has expereienced a fruitful history and continue to be one of the most recognized brands, and not just among car manufacturers, in the world.
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