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Where did the name Audi come from?
I’m an Audi fan, but I’m also a huge history buff. I know that the company is from Germany, but I wasn’t sure if the name has a German origin. Where did the Audi name come from?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
You’re right to question the origin of the Audi name—it’s a little bit complicated! The Audi name comes from a Latin translation of one of Audi’s founders, August Horch.
When Horch originally founded the company in 1909, he named it August Horch Automobilwerke, but presumably deciding that it didn’t have a great ring to it, he translated his last name to Latin—which loosely translates to “listen”—and the name has existed ever since, despite a short hiatus from 1932 to 1964.
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