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Where are the most Lamborghinis sold?

I’ve always been fascinated with Lamborghini vehicles, but I’m in the dark about the business side of the company. Although I’ve already looked at marketing, I want to know more about the popularity of the brand. What countries buy the most Lamborghinis?

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Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The United States is the largest market for the most Lamborghinis sold. In 2021, Lamborghini sold 2,472 vehicles across the country, marking the largest number of cars sold in the U.S. in a single year.
However, the U.S. only accounts for about 29% of Lamborghini’s business model. The Italian automaker sold 8,405 models across the globe. Here are its leading buyers outside of the U.S.:
  • China: 935 cars
  • Germany: 706 cars
  • United Kingdom: 564 cars
  • Italy: 359 cars
The most popular Lamborghini is the Urus Super SUV which accounts for 5,021 units sold, followed by the Huracan (2,586 units) and the Aventador (798 units).
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