You’re right, he is on the genius level (and so are you for that pun!). Personally, I think Elon Musk started creating a plan to market EVs while he was in the womb, but he has said otherwise. Elon Musk has said that he began thinking about manufacturing EVs when he realized no other main manufacturer was doing it.
The best business advice I’ve ever received was “find a need and fill it, then you’ll never be out of a job.” It seems as though Musk got that same piece of advice, and is now a multibillionaire.
While there was a promising demand for EVs at the end of the 1990s, the main manufacturers weren’t heading in that direction, so Musk decided to do so. Fortunately for him, he entered the market at a time when everything was shifting but many ridiculed him for calling his company EVs for rich people.
A CNBC article
reflects on Elon Musk’s predictions from 2008. Tesla’s first car, the Tesla Roadster cost about $109,000 and while he knew it was high, Musk argued that much like laptops and phones, the profits all went towards “the development of lower cost mass-market vehicles in the future.” Just because you may be interested in rocket science, doesn’t mean your car insurance
premiums have to be sky high. Jerry
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