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What’s the Chevrolet slogan?
I’m conducting some research about the American car market, and I’ve learned that advertising is a huge part of the industry. I’ve heard that many car brands will employ a slogan as a marketing tactic, which is why I’d like to know: what is the Chevy slogan?
Mary Cahill · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The Chevrolet slogan is currently Find New Roads, but Chevy’s tagline has evolved throughout the years.
In 1974, a copywriter named James Hartzell came up with the slogan Baseball, Hot Dogs, Apple Pie, and Chevrolet—a riff on American nostalgia that resonated with a lot of people. This Chevy slogan was the basis of a hugely successful advertising campaign that is still remembered today.
Then there was the Like a Rock era. Chevrolet used this slogan particularly to market their pickup trucks, and, again, it was a hit. The Like a Rock slogan ran in Chevy ads from 1991 to 2004.
Nowadays, Chevrolet employs the slogan Find New Roads. The brand has eased up on its “America or bust” image in an effort to appeal to younger, adventurous buyers who prioritize lifestyle over patriotism.
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