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What is the Polestar slogan?
I keep hearing about Polestar and how they’re looking to make huge waves in the American electric vehicle market in the next few years. However, I’m wondering what its marketing campaign is going to be to overcome Tesla, GM, and other American EVs. What is Polestar’s slogan?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Interestingly, Polestar currently has no slogan, instead opting for a basic mantra of “pure, progressive performance”. While this may seem like an oddity in the automotive realm, it’s becoming more and more popular either through the reinvention of a product or as a new entrant into the automotive industry.
Currently, Polestar isn’t the only major automaker without a slogan. Tesla and Volkswagen have also opted to forego a traditional slogan—Tesla never had one and Volkswagen dropped “Das Auto” in 2016.
However, Polestar hasn’t stated whether or not it plans to adopt a slogan—it doesn’t officially start production in the U.S. until 2023. As a result, Polestar may or may not have a slogan when it begins its advertising campaign for the North American market.
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