Whether or not your 2017 Kia Rio has cruise control depends on the trim level.
If you got a 2017 Rio LX, cruise control was not available on the model. If you purchased the Rio EX, cruise control came standard.
There are a few more surprises about the LX. While we might consider many of these features shoe-ins for standard offerings, the following are not available on the 2017 Kia Rio LX (though they did come standard on the EX):
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