All About the 2015 Toyota Prius Persona Series Special Edition
Max Werner
· 4 min read
The
2015 Toyota Prius
Persona Series Special Edition is a testament to style and best-in-class efficiency. Although, as the name suggests, many of this trim level’s premium upgrades only run skin-deep.Known for mileage, not mysticism, the Prius helped pioneer Toyota into the hybrid market. Mid-2000s Prius’s sold like hotcakes—thanks to top-rated efficiency, surprising storage, and an attractive price tag. There are still many Priuses on the road today.
However, no one was lining up to buy a Prius based on style alone. Enter the 2015 Persona Series Special Edition. This trim level gave the Prius new flair with a unique color pallet and 17-inch wheels.
Curious about everything the Persona did to change up the Prius formula?
Jerry
, the car insurance
comparison broker and super app. Here’s a full overview of the 2015 Toyota Prius Persona Series Special Edition, from specs, to pricing information, to how you can be saving on your Toyota Prius insurance costs
. What is the 2015 Toyota Prius Persona Series Special Edition?
The 2015 Toyota Prius Persona Series Special Edition is a mouthful—but it’s also an elegantly tailored, increased luxury take on the Persona series. What is the Persona series? That’s simple!
Toyota introduced the Persona series, a cosmetic upgrade to the 2015 Prius, to develop the model’s visual elements. The special edition adds 17-inch wheels, heated power mirrors, turn-signal indicators, and more.
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2015 Toyota Prius overview
Before we take a closer look at the special edition, let’s first explore the base 2015 Toyota Prius. This base model is nothing to laugh about. The 2015 Toyota Prius is a capable hybrid, offering terrific fuel economy and plenty of storage space.
If we had to sum up the 2015 Toyota Prius in a single word, we’d choose dependable. While the plastic interior doesn’t scream long-lasting, the 50 mpg engine and infrequent repair costs certainly do. The 2015 Prius also performed relatively well in safety testing, with a 4-star NHTSA rating—though not as well as the 5-star
2022 model
.As evident by the special edition, customization was a big selling point for this era of Prius. Drivers could pay extra to unlock techy touches like a power slide moonroof, solar-powered ventilation system, and remote air conditioning.
Here are the highlights of the 2015 Toyota Prius:
- 1.8-Liter V4 hybrid engine
- EPA estimated 50 miles per gallon
- Four-star government crash test ratings
- Vibrant color options
- Headroom and storage capacity
What’s special about the Special Edition?
The 2015 Persona is a wardrobe change for Toyota's top-selling hybrid, the Prius Three. This edition garnishes this hatchback with enhanced visual elements—like 17-inch dark metallic wheels, an absolute red color scheme, and a Persona series exterior badge. The biggest new editions, however, take place inside the cabin.
Giving extra style and comfort to your Prius, the Persona series introduces black Softtek material to the steering wheel and inside trim. Dark chrome bezels give eye-catching flair to the shift knob and door grips.
That’s about it—for $26,985 in 2015 the Persona added a few premium visual features to the base Prius Three. The few functional add-ons include heated power mirrors and mirror turn signal indicators. Features like proximity entry and navigation were already standard on the Prius Three.
MORE: How to park a Toyota Prius
2015 Toyota Prius Persona Series Special Edition vs. Prius Three
The 2015 Persona Series Special Edition was a primarily cosmetic upgrade to the Pruis Three for an extra $1,985 at the time it hit the markets. Today, the fair market ranges for a used 2015 Prius Three and a used 2015 Prius Persona Series are nearly identical.
Here are the Persona’s exclusive features:
- SoftTek Material
- Dark chrome interior accents
- Headed power mirrors with signal indicators
- 17-inch dark metallic wheels
- Exclusive color schemes (absolute red and blizzard)
- Persona series badge
The 2015 Persona Series Special Edition is definitely more about style and substance—but that’s not a bad thing! The Persona badge, in particular, is a nice way to show off your exclusive ride. Just don’t expect this trim level to wildly change your driving experience.
MORE: Toyota Prius trunk space
How to find the best Toyota Prius Persona Series Special Editon insurance
When you’re hunting for that perfect Prius, it’s easy to get lost in the lingo of special editions. Do I buy a Persona or Persona special? Is there really a difference between limited and base?
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