A new Subaru loses an average of 18% of its value in the first year of ownership, which is lower than the industry average. Overall, Subaru has an extremely competitive depreciation rate across all of its models and is considered one of the best brands for long-term value.
Nothing lasts forever, but some things do last longer than others. A new car is a significant investment, and likely one of the biggest single purchases most people make in their lifetimes. When you’re considering a new car, it’s wise to take a minute to think not only about what you’re spending at the dealership but also how much it will cost you as the years go by.
Here to gaze into the crystal ball of depreciation and bring you the answers you seek is Jerry
, the reliable car insurance super app
. Come along with us as we delve into depreciation—what it is, why it matters, and what kind of depreciation you can expect when you purchase a Subaru. And since we’re talking practical money matters, we’ll also tell you how to get the best deal around on your Subaru insurance cost
. Do Subarus hold their value?
Subarus are known for being strong contenders in a lot of areas. They’re reliable, incredibly safe, practical, and economical. And that economy extends beyond the car lot and the gas pump—several recent studies rank Subaru number one in retained value among all car brands.
Not all of the models hold value as well as others, mind you. But in general, a Subaru will have lost around 37–40% of its original value by the time it’s five years old. The average across all cars is around 40%, with some luxury brands losing more than 70% of their value by their fifth birthday.
When it comes to holding their value, you might be surprised by which Subaru models are the very best. It’s not the sensible Outback
or the crunchy Forester
—it’s the two performance models. The Subaru WRX
only loses around 13% of its value the first year, and the Subaru BRZ
about 12%. What does “depreciation” mean?
Before we dig into Subaru’s numbers a bit more, let’s pause and expand on just what depreciation means. We’re sure you’ve heard that new cars lose a ton of value the second they leave the dealership, and that’s true. They also continue to lose value as time marches on, no matter what you do—it’s kind of depressing, but that’s depreciation: it’s the difference between what you paid for your car and the actual value it has at any given time.
Among the things that affect depreciation are:
On average, a new vehicle has lost about 40% of its value after five years, and almost 20% of that happens in the first year. But these figures aren’t set in stone, and there are a lot of other things that figure into it!
Being involved in an accident or being used under harsh conditions will affect the value of any car, as well as not keeping up with routine maintenance. Luxury cars tend to depreciate faster simply because a lot of their value is in their cachet rather than more tangible factors—BMWs are notorious in this regard.
Even things like current events can play into the value of a car—remember that period of time not too long ago when used cars were practically worth as much as new ones due to Covid-related supply chain fiascos? Yeah…that was weird.
Do Subarus depreciate faster than other similar vehicles?
Nope! Quite the opposite, in fact. If depreciation is a big concern when you’re purchasing a new vehicle, then you can’t do much better than a Subaru—they consistently rank among the very highest when it comes to car brands that retain their value.
Let’s take a quick comparison of the Subaru Outback and a few competitors. A 2022 Jeep Grand Cherokee
is expected to lose 48% of its value after five years, compared to the Outback’s 40%, while a Mini Clubman All4
loses 50% of its value by the five-year mark. The Toyota 4Runner
actually bests the Outback with a 38% reduction in value after five years, which makes sense as Toyota is another brand that ranks highly for retained value. Long story short? Not only are Subarus economical to purchase, but they’re also economical in the long run!
MORE: Are Subarus expensive to maintain?
Subaru depreciation rates
Check out the tables below to see Edmunds’s average one, three, and five-year depreciation figures for most current models of Subaru.
These rates were determined with the 2022 base models in mind, and are assuming that the recommended maintenance is followed. It also assumes 15,000 miles driven per year. The value of your particular car will vary depending on model year, trim level, condition, and location.
Subaru Forester depreciation
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Subaru Outback depreciation
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Subaru Ascent depreciation
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Subaru Crosstrek depreciation
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Subaru Impreza depreciation
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Subaru Legacy depreciation
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Subaru WRX depreciation
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Subaru BRZ depreciation
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How to find out how much your Subaru has depreciated
Your Subaru’s depreciation is a figure to keep tabs on for a variety of reasons—one of them being that it helps to determine how much insurance coverage you should have.
Depreciation is easy to calculate: just take your original purchase price and subtract the current fair market value. The figure that you end up with is the amount of value that your car has lost since you purchased it.
To determine the fair market rate for your vehicle, sources like Edmunds
and Kelley Blue Book
are trustworthy sources. Alternatively, you can have your car professionally appraised. How to limit Subaru depreciation
Even with a make like Subaru that holds value like a champ, you can’t stop depreciation altogether. But there are a few things you can do to slow its pace. Here are some things to keep in mind if you’re looking to keep the value of your car at its highest:
Storage: The elements are not your friend when it comes to your car. Snow, ice, rain, and excessive heat and sun all increase the rate of wear and tear on your vehicle. A garage or covered parking spot not only makes getting in your car more pleasant, but it also helps your Subaru retain its value.
Mileage: The estimates you saw above are based on a vehicle that’s driven an estimated 15,000 miles annually. If you put less mileage on your car than that, it helps to slow the rate of depreciation.
Maintenance: Keeping up with the care and repair of your Subaru also keeps the march of depreciation at a slower pace. And this isn’t just mechanical stuff—keeping the interior pristine and the outside cleaned and waxed helps your car look great and hold value.
Color: This is something a lot of people don’t even think about, but cars in paint colors like white, black, silver, and shades of gray retain value better than ones in exotic colors. So get that lime green Outback if you must, but keep in mind that it might cost you in the long run.
Do you need gap insurance for your Subaru?
When purchasing any new car, gap insurance
is an important policy to consider. In some cases, it might even be required. A big downside to buying a new car is that it depreciates quickly—as in 9 to 11% the split second you drive it off the lot! This means that depending on how much money you’ve financed, your Subaru could be worth less than what you owe on it for the first few years of ownership.
This means that if your car is stolen or totaled for any reason while it’s still fairly new, the actual cash value (ACV) that your insurance would pay wouldn’t be enough to cover the loan—and you would be responsible for making up the difference. Enter gap insurance! The “gap” stands for guaranteed asset protection, but it’s also useful to think about it as covering the gap between what you owe and what the car’s actual depreciated value is.
It’s more common when purchasing expensive luxury cars, as they often have both a high price tag and a steep rate of depreciation. But depending on how much your down payment was or the terms of your loan, it might be a very wise investment. And in some cases, lenders require gap insurance for the first few years until the loan is paid down to the point where it’s less than the ACV of the vehicle.
How to save on Subaru insurance
Your Subaru is ready to go the distance for you—return the favor by making sure that you have the best car insurance
protection possible for your trusty Subie! When you shop with Jerry
, you’ll be able to get a competitive selection of customized quotes within seconds—no phone calls or tedious forms needed! You’ll get the coverage you want at a price you can afford. On average, Jerry shoppers save more than $800 a year on their car insurance costs. And it doesn’t stop there—Jerry continues to monitor prices and policies, and will let you know if a better deal is available when it comes time to renew!
“After signing up with Jerry
, I went from $199/month to $97/month for my car insurance. My 2019 Subaru Forester now has full coverage for a great price!” —Rhonda H.
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