What Has Jake From State Farm Been Up To?
Jake From State Farm has become one of the most recognizable faces on TV. What has the man behind the role been up to?
Written by Aleena Juarez
Reviewed by Kathleen Flear
Jake From State Farm is one of those
advertising characters
that stick in your mind long after the television is turned off. There is something about the smiling, khaki-clad actor consumers find easy to relate to. Being likable goes a long way in making a marketing impact.The winning face behind
State Farm
's Jake is Kevin Miles. Miles might look vaguely familiar to some viewers who recognize him from his small roles in several other television ads. Yet the punchlines delivered as Jake from State Farm seem to be what people remember the most.Jake from State Farm is keeping himself busy
Kevin Miles is taking advantage of his modest celebrity as
Jake From State Farm
. The South Side of Chicago native studied at the Chicago Academy for the Arts and then Webster University's Conservatory of Theatre Arts, according to Forbes
. But it was Miles' role as Jake from State Farm that seemed to open new doors for him.Lately, fans can spot Miles in Netflix's Tall Girl 2. Though his cameo role in the show is brief, it serves as a pivotal moment in the protagonist's character development. Miles has been featured in small parts in several television shows through the years, including Criminal Minds and S.W.A.T.
Distractify
says to look for Miles in the upcoming dystopian film titled Uglies. No release date has been announced yet but it is expected to hit the screen by the end of this year or the beginning of next year.Where else can we expect to see Jake From State Farm?
State Farm is a familiar sponsor of the National Basketball League and an advertising mainstay in the world of televised sports. The insurance company owns the naming rights to the Atlanta Hawks' home court, State Farm Arena.
PSFK
notes that State Farm also presents pregame segments for the NBA2K e-sport league.Now Jake From State Farm is set to play a role in the new NBA 2K22
video game
. Jake From State Farm is featured as a non-playable character (NPC) in the game tasked with welcoming players to The City.Interacting with the digital Jake allows players to unlock State Farm-inspired garb for their own created characters. The Jake From State Farm avatar is based on the Kevin Miles character, khakis and all. To earn their own khakis and red polo shirt, players wait to hear the tagline "Like a good neighbor, State Farm is there" to proceed.
State Farm has big plans for future branding
State Farm has ambitious plans to expand its advertising brand both in online gaming communities as well as in real-world events. Jake From State Farm will figure prominently in many of these campaigns. A recent Twitch livestream event called "Battle of the Khakis" featured Jake From State Farm as well as other NBA2K streamers.
It's true Kevin Miles is best known for his smiling face as Jake From State Farm. But he has quite a resume as a
commercial actor
and has represented several brands. You might recognize him from his parts in ads for Slim Jims, Taco Bell, or Pepsi, among others.State Farm's sports-targeted television advertising campaigns include a commercial for the Super Bowl. Miles' Jake From State Farm character appeared with rapper Drake and with NFL players Aaron Rodgers and Patrick Mahomes in the big event.
We have likely not seen the last of Jake From State Farm on the television screen or in the latest digital sports action game. Most of us are okay with that.
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