Most people don’t think twice about forking over $10-$15 a month on their Hulu, Disney+, or Netflix subscriptions. But what about $100 or more? Even though GM
isn’t planning on charging this much for streaming movies and shows, they are hoping to cash in on drivers’ desires for vehicle upgrades. It’s a fascinating look at what the future of car ownership could be—and whether drivers are willing to pay such an extravagant amount. Whatever you’re willing to pay for software upgrades, being overcharged for your car insurance
isn’t a good feeling. We’re here to help; download Jerry and start saving money today. What’s GM’s subscription service all about?
GM has some ambitious plans, all based around the idea that drivers will be interested in paying a subscription to upgrade their car. Imagine being able to give your ride a glow-up, all by simply downloading a new software program.
Say hello to Ultifi, a new service that TechCrunch
explains could very well be here to stay. The new subscription based service will be offered in GM vehicles starting in 2023, and is pitched as a new technology that will offer acceleration boosts, comprehensive driver assistance features, and next-generation safety sensors that will be customizable. It seems as though GM is shooting for the moon. GM will be relying on software updates to power their new features
Despite WIRED
indicating that the service could cost GM’s consumers as much as $135 per month, the American carmaker is confident that drivers will take the bait. It’s unclear exactly what specific features will be available through Ultifi, but GM is presenting the new development as part of its marketing strategy for the coming decade. The Ultifi system will rely on software updates similar to those Tesla uses, and will offer drivers an assortment of different plans in order to fit their needs and wants.
Are any other companies hopping on the Ultifi bandwagon?
Ford has also been planning to release a similar feature in its new cars, and GM is hoping to allow third parties to join the Ultifi system. That means that GM customers who choose to use Ultifi may look forward to cross-over opportunities with their favorite apps, such as Instagram, Snapchat, TikTok
, Spotify, and more. This new feature from GM is still under wraps, but we’re pretty interested in seeing whether or not Ultifi turns fades as just another fad, or turns into a GM fan favorite.
Browse GM insurance—download Jerry today
You might not be able to download any Ultifi upgrades for your Cadillac or GMC, but Jerry
can help you start shopping for the most affordable insurance plans for whatever it is you drive. The savings keep coming even after Jerry finds you great insurance at the lowest price. Before every policy renewal period, you’ll be presented with new competitive quotes, which means you’ll always have the best coverage at the best price. If you want to switch policies, that’s fine! Jerry can help cancel your old policy.
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